How To Make Money On Amazon

Top 5 Ways to Create Income On Amazon

By now, many people have heard about selling on Amazon but are unsure of where to start. It may seem daunting, but there are actually quite a few ways to get started, and we’re going to cover a few of those below.

Private Label Selling

Selling private label products can be so much more than slapping your label on a product and selling it to customers on Amazon. Selling private label ideally means that you create a brand, choose products to sell under that brand, and have them manufactured in a way that promotes your brand, enabling your business to grow. When you hear about people making tons of money selling on Amazon, this is usually how they run their business.

How is it possible to run a multi-million dollar business from the comfort of your own home (or from your beach chair)? Fulfillment by Amazon (FBA) makes this possible. Most private label sellers utilize FBA, which enables them to send all of their inventory into Amazon fulfillment centers, and Amazon handles all of the shipping and much of the customer service. You never have to worry about spending hours at the post office or boxing up product.

We focus on private label selling because it can truly allow you to create a business you run from home, on your own time.

A few friends of ours have put together a free 4-part video series and a course that discusses what to sell, how to sell, and how to make a $100,000 business doing it.

When available this course teaches you step-by-step how to sell on Amazon

Click here to check for availability

Affiliate Income

Another way of earning income on Amazon is through affiliate links. By promoting the products of others (often big name brands), Amazon gives you a small commission when someone makes a purchase through your link. Commissions usually range from 2-10%, depending on the item you’re promoting, but this can quickly add up. Some people choose to make this their only source of income, and this is possible by creating affiliate websites and promoting products there. The more affiliate links you send out into the world, the better your chance will be that someone will purchase through one of your links.

Here is an example.  Click this link and purchase the Amazon Echo 2nd Generation (you know you want to) and I will a few bucks.  Not life change money, but a cup of coffee!  These start to add up after you write a lot of blog posts with a lot of traffic and a lot of affiliate links.

Retail Arbitrage

Retail arbitrage is a way of selling on Amazon without having to create your own brand, search for manufacturers, and private label any products. Basically, this mode of selling means that you would head out to your local Big Lots, Walmart, Home Depot, or other big box store and scour the sales bins. Ideally, you would find products at a deep discount that are also selling and ranking well on Amazon for a higher price. This often works best during the holiday season when shoppers are looking for obscure toys or products that they’re willing to pay more for on Amazon. However, this can work at any time of the year if the right products are chosen.

The nice thing about retail arbitrage is that you don’t have to put in a ton of work to build a brand and promote your own products. The brands you purchase in the store will do that for you. However, there are downsides. You’ll need to spend a decent amount of time searching for great products to sell, make sure they’re performing well on Amazon, and get them boxed up and sent into Amazon. You can still use FBA (just make sure you don’t choose products that Amazon fulfillment centers prohibit)!


A great way of dabbling in Amazon selling is selling other brands’ products. Unlike retail arbitrage, you don’t have to set foot in a big box store to search for products. We’ve found that the easiest way to go about this is to find well-known, innovative brands that may not have a great presence on Amazon yet. After making sure they wholesale, you purchase their products at a wholesale price and list them on Amazon under your account. This mode of selling eliminates that need to spend lots of time outside the home and eliminates time spent building up your own brand. The downside of this is that your margins are smaller, so you’ll need to sell more volume to be able to make the same profit that you would private labeling.

Consulting and Selling for Other Companies

If you’re already an experienced, successful Amazon seller (usually private label), you can consider yourself an expert. This can be invaluable to other businesses that may be struggling to get started on Amazon. With this income model, it’s recommended to seek out small brands that have minimal or no presence on Amazon. These could be brands that already sell on Amazon or brands that do not. The goal is to work with them, use knowledge that you’ve learned through building your own business, and help them build their brand presence. How does this create income for you? Easy! In your consulting contract with them, you’ll both want to agree on you earning a certain percentage of their Amazon sales moving forward. We find that, once you’re an experienced seller, you can’t wait to share your knowledge and expertise with others in the hopes that they find the same success.

Of course, these are not the only ways of creating income on Amazon, but they’re definitely the most common. We highly recommend choosing one area to begin with and focusing only on that area until success. As stated earlier, we have exclusive access to a private label course that has personally allowed us to create multi-million dollar businesses, and we’re going to make that access available to you soon. Stay tuned!

At Business Igniters, we have done all these, so if you have any questions about any of them, post them on our Facebook page.  

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